In a few of our recent posts, we (re)introduced you to the concept of social comparison and described our efforts to understand how it influences health and health behavior. CHASE lab’s newest paper is an extension of this previous work, focused on the potential to use social comparisons in physical activity interventions. This systematic scoping review of existing review papers is now published in Journal of Medical Internet Research.
A number of research studies show that social comparison can prompt people to be physically active. For example, when we see other people like us being more active than we are, this can motivate us to keep up with or do better than them, and that motivation can lead to activity engagement. We might also be motivated to stay ahead of people who we see as less active than we are. Evidence showing that social comparison can motivate physical activity has led researchers and app developers to include features such as leaderboards and challenges (competitions). These are included to prompt users to make comparisons, as comparisons should lead to increases in activity.
But people who study the effects of social comparisons understand that comparisons are not always motivating:
- Seeing someone doing better than we are can be discouraging – it shows us that we’re not achieving as much as we could and that we’re being outperformed by others
- Seeing someone doing worse than we are can show us the worst-case scenario – this can activate anxiety or a sense that effort is pointless
It’s not clear whether satisfaction, anxiety, hope, frustration, or some combination of these experiences is the best immediate consequence of comparison, because any of these experiences could motivate someone to increase their physical activity. And most importantly, the “optimal” consequence of a comparison can differ between people, and within the same person over time. (For more details about these ideas, see Dr. Arigo’s 2018 post for UCL’s Digi-Hub and her 2018 publication with Dr. Jerry Suls in mHealth.) So it’s pretty likely that just giving all users the same physical activity-based social comparison opportunities isn’t going to work equally well for all of them. This means that personalizing the social comparison features of apps might work better than what we’re currently doing.
What Did We Do?
One of our overarching research goals is to determine how best to harness the power of social comparison and other social processes to promote healthy behavior. For this project, which spanned more than a year of work, CHASE Lab teamed up with Dr. Jerry Suls, a longtime colleague and expert in social comparison processes and health.
Because social comparison is a complicated process, we wanted to understand how apps currently prompt comparison. And because researchers have already published more than 100 reviews (or overviews/summaries) of physical activity app features and related topics, we took a step back to look at what’s already been done. We summarized how other researchers have defined, classified, and attempted to personalize social comparison features of physical activity apps, and compared these to evidence of attempts to engage or personalize other processes (such as goal-setting or feedback).
To do this, we began by developing inclusion criteria. Existing publications were eligible if they:
- Were available in English
- Were published on or before May 31, 2019
- Conducted a systematic or narrative review, or meta-analysis
- Reviewed the features of commercially available smartphone apps or included formal intervention programs delivered via smartphone apps
- Used increasing physical activity or reducing sedentary time as a key behavioral outcome.
We then searched publication databases such as PubMed using specific key terms, and pulled in any publications related to using smartphone apps for physical activity. Our initial search totaled in 3,743 articles. After removing duplicates and reviewing the remaining 1,496 publications, we were left with 26 reviews that met our inclusion criteria. Co-authors Megan Brown and Kristen Pasko then went through each review and extracted specific data points, such as whether the reviews included social comparison as a category, what they used as their definition of social comparison, and which features they classified as prompting comparison processes.
What Was It Like to Work on This Project?
“This was my first time being a part of a systematic review project, and this experience has made me so much more appreciative of the work and time that goes into a paper like this. At first it was intimidating knowing we would have to code so many publications, but having a team that encouraged communication and questions made the process much easier. I also found it valuable being a part of the extraction process of the final 26 reviews, where we were able to gather all of this valuable information and answer some very important questions with it. I’m looking forward to seeing how our review contributes to future research aiming to use social comparison in physical activity apps.”— Megan Brown, CHASE Lab Research Coordinator
“I’m grateful that Dr. Arigo invited me to assist with this project. By and large, when health psychologists have studied social comparison or tested a comparison intervention, there has been little recognition or appreciation of the nuances associated with comparison. It has been treated as a concept that can just be taken off the shelf. This scoping review confirms that impression and leads the way to testing social comparison interventions with more attention to the factors influencing comparison choice and outcomes. The physical activity apps context is really an excellent one to examine these issues. A very rewarding collaboration for me!”— Dr. Jerry Suls, Northwell Health
“This has been one of my passion projects for a long time – we even presented an early version of it at a conference in 2017! It went through several iterations and updates, and it seemed that there always was more to do before we had a final product. The author team did a great job of staying committed to the work and we really benefited from having Dr. Suls’s expertise. He and I have worked together for about 10 years on understanding social comparisons among adults with chronic illness, but social comparison features of apps were new to him. It was fun to be able to introduce him to this new area. The final version is something I’m really proud of. It ties together several lines of our work and t paves the way for our upcoming projects.”— Dr. Dani Arigo, CHASE Lab Director
What Did We Find?
Of the dozens of reviews we found, 26 met our criteria, and 8 of those included social comparison as a process underlying various app features. Across these 8 reviews, researchers used different definitions of social comparison and classified different features as using vs. not using comparison:
- Definitions: some authors counted only features that allowed comparisons between users, rather than comparisons to experts like fitness instructors (this was called “modeling”); others allowed comparisons with anyone
- Features: some authors counted only direct exposures to others’ data in a ranked format (leaderboards or challenges), whereas others counted any social networking (where users could share progress in other forms, such as via message boards); some were even more restrictive and counted challenges as “gamification” rather than comparison
Social comparison was described just as often as social networking (i.e., using message boards), but less often than behavioral modeling (i.e., providing examples of behavior engagement to encourage others to engage). And although we found evidence of personalizing features such as goal-setting and feedback, we found no evidence that (the potential for) personalization had been addressed with respect to social comparison features.
What Does This Mean?
Research is inconsistent about what constitutes social comparison in physical activity apps. This makes it difficult to draw conclusions about the utility or benefit of social comparison processes in these apps, or how to improve these features to make apps more effective. Further, existing work shows that people respond to social comparison differently (from each other and from themselves over time), but we found no evidence that physical activity apps have taken these differences into account. Together, this means that there is a huge opportunity to better understand how social comparison processes can be used to promote physical activity and other healthy behaviors – which is what CHASE Lab will continue to work on!